Purpose: To provide a visual introduction to high level pages.
Required/Optional: Required
Dynamic: No
Repeatable: No
Limits/Restrictions: Can be an image, a b-roll video, or multiple images that would change out on refresh. Messaging is consistent regardless of changes in imagery. Image and Headline required.
Additional Data: Red container opacity is set to 100%
Image/Video Dimensions: 16:9 Ratio, 1440px x 810px B-Roll Video Size : 16:9 Ratio, 1920px x 1080px, B-Roll Video File Format: MP4 and WebM or Ogg, B-Roll Video File Size: 10MB or Less, B-Roll Video Audio: None, B-Roll Video Duration: 20 Seconds or Less
Image Direction: The image should visually support the page’s subject matter and purpose. The image within this component scales proportionately across all viewports so a designated safe area is not required. Images should be shot medium-wide to wide and avoid close-ups. CWU Photo & Video Style: Create and use images that convey the spirit of campus, teaching and learning, and what it means to be a Wildcat. CWU’s brand promise, We See Futures, can be illustrated in photos and videos that show: the range of individual possibilities for each student, CWU deeply embedded in the community, building careers for today and tomorrow, strengths and possibilities for the future. Follow best practices for inclusive and diverse photography with images that are representative without over-selling. Images must be genuine, depicting situations that truly occur on campus. Imagery that falsely reflects the reality on campus risks marginalizing students and can diminish CWU’s reputation. Avoid stereotyping and misidentifying individuals and groups. Represent diversity beyond skin color and broaden representations beyond students.
Character Limits: Headline: 35